This project was created during my final graphic design class. Our project brief required us to create a brand for a specific industry. We then had to proceed in designing a complete brand identity along with one event for the company. The industry I was assigned was male grooming. I conducted extensive research online about the industry such as market share, current leading brands, typical target audiences, etc. I also asked some friends what products they used and why through Instagram. Natural Mane was the result of this research. Natural Mane is a male grooming brand that is dedicated to helping men keep their beards clean and well kept. The brand is sleek in style, affordable for the average customer and provides comfortable-to-use products. The event I chose for this company is called "Beards and Beer". This event allows men to come try out the products while relaxing and enjoying a cold beer. I chose this type of event because I felt it reached my target audience the best.
